Column Bas: Batshit crazy (English)

Building new things in online automotive isn't easy


The last 15 years I have been building new things in online automotive. And you know what it is is? It is awesome to disrupt a traditional business model, but it is not easy.

Yesterday I saw the movie Moneyball about Oakland Athletics manager Billy Beane who is disrupting the world of baseball. I really love this quote that is about disrupting. It just hit me. It is tells exactly what it means to do something different in a traditional business. It is a bit longer then you are used of me, but believe me. It’s worth to read.

“I know you’ve taken it in the teeth out there, but the first guy through the wall — he always gets bloody. Always. 

It’s the threat of not just the way of doing business, but in their minds, it’s threatening the game. 

But really what it’s threatening is their livelihoods. It’s threatening their jobs. 

It’s threatening the way that they do things. 

And every time that happens, whether it’s the government or a way of doing business or whatever it is, the people who are holding the reins — have their hands on the switch — they go batshit crazy. 

Anyone who is not tearing their team right now and rebuilding it, using your model, they’re dinosaurs” 

⚾️ Boston Red Sox - John Henry.

Since 2018 we have been building MrWheelson. A online car dealer that does everything different.

⛔️ We don’t have a showroom, only a digital one. 

⛔️ We don’t have a workshop.

⛔️ We don’t have trucks to pick up or deliver cars. 

We outsource almost everything. 

⛔️ We don’t even sell cars, we help people buy them.

And not everyone is ready for this brandnew proposition…

Some customers even visit our address in Maassluis when they want to see a car (do they really think we have 150 thousand cars on our premises ??). They must be dissappointed when they find out they are only developers working on this location ;)

Often we tell a customer that wants to see a car in real live, wants to kick the tyres or that wants to make a testdrive that they are probably not ready for buying online and we refer them to a local dealership.

But I want to say a big thank you to all buyers that took the step and had the trust in MrWheelson. We delivered so many beautiful cars, met awesome people and builded wonderful relationships the last couple of years. I’m really proud of what we accomplished and I’m looking confident to a bright future for all disrupters! 

MrWheelson. All the advantages of buying a car abroad, but without the hassle.

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